Apple recently sent out an invitation letter, announcing that it will hold a spring conference at 10 a.m. local time in March 27th (Beijing time March 27th 23 o'clock). But the site was not at Apple's headquarters, but chose a school in Chicago - the Lane Tech College Prep High School.
It is not difficult to speculate that the theme of this conference must be related to education from the location of the press conference, and the design on the invitation letter also confirms this statement.
It is quite different from the invitation letter WWDC 2018 recently released. The design of Apple conference invitation letter at the end of March is quite simple.
The simple lines directly outline the logo pattern of the apple, and the lines are uneven, very similar to the lines drawn on the iPad Pro on the iPad Pro, and the words below the logo are written in handwriting.
Therefore, Apple Pencil must be the focus of this conference, and the educational customized version iPad will also be launched together.
Apple has always attached great importance to the education market. Every propaganda and education is inseparable from the promotion of iPad and Mac. So, in addition to the new iPad and Apple Pencil, MacBook Air, which has not been updated for a long time, is also a product with high voice.
What are the benefits of a new version of the MBA 10th anniversary?
Because both low MacBook Pro and 12 inch MacBook are priced at 10288 yuan, more than 3300 yuan more than the entry level MacBook Air (6988 yuan). Maybe it is because MacBook Air is the cheapest Mac computer at present, and its sales volume is still very hot now. Of course, it is also very suitable for educational purposes.
At present, MacBook Air became the only product on the Mac computer that did not carry the retina screen. In order to prolong its life, apple upgraded it in June 2017, and the CPU frequency increased from 1.6GHz to 1.8GHz. But it still uses the fifth generation of Broadwell processor, and this configuration is actually somewhat competitive in today's Windows products at the same price.
According to the first quarter 2018 earnings report, Apple sold 5 million 100 thousand Mac and 13 million 200 thousand iPad, compared with 5 million 500 thousand and 13 million 100 thousand units in the same period last year. In response to the decline in Mac product line sales, it's a good choice to do an article on the best - selling laptop product line of all time in MacBook Air.
Review the apple conference held in spring March over the past few years, and also released the tradition of hardware. Since the beginning of 2011, except for 2013 and 2014, there has been no on-site press release, almost every year, new products have been released or updated.
Such as iPad 2 in March 2011; iPad with Retina display in 2012; no site conference in 2014 but also Retina iPad; MacBook in 2015; 2016 iPhone SE and 9.7 inch iPad Pro.
Although the press conference in 2017 spring has disappeared, it has launched the new 9.7 inch iPad and the red special edition iPhone 7. Now that 2018 spring conference is coming back again, Apple has the possibility of releasing new hardware. (source: Zhongguancun online)